Top 5 Beauty Retail Apps' Performance in Mexico Q3 2022

The third quarter of 2022 saw varied performance trends among the top 5 beauty retail apps in Mexico on a unified platform. Let's delve into the specifics for each app, highlighting their weekly downloads and weekly active users.

Chula - Belleza sin límites experienced significant fluctuations in its weekly downloads. Starting at around 5.5K downloads in late June, the app saw a peak of 22.2K downloads in the week of July 25. However, by the end of September, downloads had decreased to approximately 7.6K. The app's weekly active users followed a similar trend, starting at 18.1K and peaking at 33.6K in late July, before stabilizing around 26K by the end of the quarter.

SEPHORA maintained a relatively stable download rate with minor peaks and troughs. Weekly downloads fluctuated between 2K to 6.7K, with a notable peak in early September. Weekly active users showed a consistent upward trend, starting at 20.4K in late June and reaching 28.2K in early September, before slightly decreasing to 23.9K by the end of the quarter.

Sol Beauty And Care showed a varied download pattern. The app's weekly downloads peaked at 6.5K in mid-August, followed by a decline to approximately 1.7K by the end of September. Unfortunately, data on weekly active users was not available for this app.

Terramar Brands experienced modest download numbers, fluctuating between 1.3K to 2K throughout the quarter. The highest number of downloads was recorded in early September with approximately 2.1K.

Natura Latam maintained a steady download rate, with weekly downloads ranging from 800 to 1.6K. The app's weekly active users showed a positive trend, starting at 1.4K in late June and gradually increasing to 2K by the end of September.

For more insights and detailed analysis on the performance of these apps, visit Sensor Tower.